My son prefers gum flavored toothpaste so we tried a few. He likes this one but not his favorite (nor even a runner-up), that award goes to Act. The ingredients are great and it does a good job so I would definitely recommend it. I think it's not as sweet and/or concentrated in its bubblegum flavor, buy it, it also doesn't have the double flavor of Bubble Mint or whatever. I think as a kid I would have preferred that. But we would definitely buy it again.
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