The colors look fantastic and haven't faded through a whole week of hitting the beach. However, be mindful that it's the size of a "bath" towel rather than what most consider a "beach" towel. Meaning an average sized adult or larger will not be able to lay on it flat without having your feet in the sand. I knew the dimensions beforehand but they call it a beach towel so I figure it's worth noting. I basically just used it to mark my stuff and dry off. The fabric is a little coarse but it's pretty absorbent so I liked it. Buy these for towels you don't care about; park adventures, kids' bath towels, pool towels, etc.
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