I purchased this shampoo because one of my friends is using it and her natural grey looks so good, bright and shiny. I don't want grey, I dye my hair every 2 months with box Champain blonde. So I always get an orange tone to my hair and wanted to buy a purple shampoo to help with it. When I was dying my hair at the salon I was still getting the orange tone after a month, so it is not because I am using a box dye now. I have been using this shampoo for a while now. It lathers so good, just a small amount covers my long hair. It doesn't smell like anything, so no sweet smells if that is what you are looking for. It makes my hair super shiny too. I noticed that when my natural color starts growing in it looks brighter and super healthy. The downside, it doesn't do anything for the orange tone. I also have to wash my hair more ofter, every other day or it looks oily. I still love how healthy my hair looks, I just wish it helped keep the ash tone.
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